Adriano Goldschmied, the “godfather of denim”, died on Sunday at the age of 82 in Castelfranco Veneto, Italy. He was known for the brands he created and his commitment to sustainability in the denim industry.
Goldschmied had a friendly manner and was always willing to share his knowledge of denim and innovation. He recently told FashionUnited about the numerous projects he has pursued in the area of denim innovation.
He is survived by his wife Michela and his daughters Glenda and Marta.
‘The Godfather of Denim’
Adriano Goldschmied was born in Ivrea, Italy, in 1944 into a wealthy Jewish family from Trieste. He was known as ‘The Godfather of Denim’ and worked in the industry for over 50 years. Among other things, he co-founded Diesel and launched his own brands AG and Goldsign. His achievements include inventing the stonewash technique, experimenting with and using Tencel fibers, and developing super-stretch denim. He began introducing sustainable methods back in the 90s.
Goldschmied was a member of the US fashion association Council of Fashion Designers of America (CFDA). In recent years he has commuted between Italy and Los Angeles for his companies Daily Blue and House of Gold. The creative part of his work took place mainly in Veneto, while the operational part was based in Los Angeles. He was dedicated to the design, production and distribution of high-quality denim-inspired fabrics.
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