The new Gucci creative chief Demna Gvasalia has given a first insight into Gucci’s future.
The designer presented on Monday with ‘La Famiglia’ “the beginning of a new, outrageous, sexy, excessive and provocative era”, as it says in a statement. The Gucci collection ‘La Famiglia’ researches all nuances of the “Gucciness”: the essence of Gucci as a vision and common aesthetics. The brand’s codes are reflected in the portraits of Catherine Opie as in an ideal family tree. It is a constellation of versatile personalities and opposing aesthetic sensations; bizarre facets of the diverse and constantly developing soul of Gucci.
The published Lookbook begins with ‘L’Archetipo’, a travel case with a monogram. It is an allusion to the origins of the house that are rooted in the world of luxury luggage. Immediately afterwards follows ‘L’Incazzata’, impetuous in her red coat of the 1960s. A striped pattern captures the cat -like and unpredictable boldness of ‘La Bomba’, while ‘La Cattiva’ envelops fatal with the determined elegance of a real femme. ‘Miss Aperitivo’ only thinks of pleasure, while ‘L’Fluencer’ is a social media-loving fashionista. ‘La Mecenate’, ‘La Contessa’, ‘Sciura’ and ‘Primadonna’ embody different manifestations of a single, Italian elegance. ‘Principino’ and ‘La Principessa’ also reveal themselves as two sides of the same medal: both love to be the focus of attention.
“A feeling of exquisite casualty penetrates every gesture: a slingback with a low heel, a sabot made of soft leather that is pushed over the heel.
The distinctive models return in new interpretations: the Gucci Bamboo 1947 bag and the Horsebit-Laafer, which was introduced by the fashion house in 1953, present themselves with new volume and proportions. A nightly interpretation of the flora motif is next to its more classic variant, unchangeable and eternal. The GG monogram shapes every detail. The initials of Guccio Gucci are worn in the totally look, from sunglasses to the loafers – everything or nothing.
The silhouettes alternate in a game of opposites: from the maximum opulence of gold jewelry and long coats decorated with springs to the neo-minimalist sensuality of tight-fitting, seamless clothing.
This article was used with digital tools translated.
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