Driven by the enthusiasm for trail running, the Kiprun brand, a brand specialized in this sector from the portfolio of the French sporting goods retailer Decathlon, wants to consolidate its position among the most important international players. To this end, on April 17, the company announced the signing of a three-year partnership with athlete Mathieu Blanchard, who specializes in trail running.
The collaboration is characterized by the athlete’s special profile. Mathieu Blanchard, a trained engineer, will be integrated into the brand’s design processes. His achievements include a victory at the ultra-trail runs Diagonale des Fous 2024 as well as podium finishes at the UTMB and Hardrock 100. The athlete will be involved in the development of future equipment. He will use extreme running as a laboratory to test and validate the products in real-world conditions.
“What convinced me about Kiprun is the opportunity to combine everything that drives me: performance, adventure and innovation,” explains Mathieu Blanchard in a statement. The athlete adds that his goal is to transform what works for him in challenging races into solutions that are accessible to all runners.
By partnering with a hybrid profile like Mathieu Blanchard’s, Kiprun shows a clear desire to position itself in the premium segment. The brand also wants to structure its ability to innovate compared to the established players in the industry. Anthony Dulieu, Managing Director of Kiprun, also emphasizes that this step is part of a global strategy. This aims to develop products that are competitive at the highest level.
This article was partly written with the assistance of an artificial intelligence tool before being supplemented and edited by a FashionUnited journalist.
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