The data analyst Launchmetrics, which specializes in fashion, luxury and cosmetics brands, has continued its shopping spree: on Tuesday the company announced the acquisition of Italian competitor DMR. The acquisition is the fifth acquisition in recent years and makes Launchmetrics the “undisputed market leader” in its segment, according to a statement.
After the acquisition of DMR, more than 1,200 brands would use the “Software-as-a-Service” (SaaS) offerings of the marketing and analytics platform, the company said. Both the existing clients of Launchmetrics and those of DMR should benefit from the merger because they will be able to draw on the knowledge of both companies in the future.
After the change of ownership, the previous managers of DMR will remain on board in an advisory capacity for the time being. Launchmetrics announced that founder and President Enzo di Sarli and CEO Marco Levi should ensure “a smooth transition for customers” and bring their “considerable expertise” to the company.
