The Daisy Bra turns thirty and Belgian lingerie label Marie Jo is celebrating in style. To mark the occasion, the brand is collaborating with Belgian fashion designer Jordy Arthur on an exclusive couture collaboration. This is a unique reinterpretation of the archive piece, the daisy corset. The result is both a love letter to three decades of iconic design and an example of the possibilities within fashion.
Perfect combination in the fashion world
Jordy Arthur is a fashion designer from Hasselt. He is known for his joyful approach to design and has collaborated with leading fashion and lifestyle brands worldwide. His work is bold, playful and expressive. This style fits perfectly with the cheerful look of the daisy bra.
From the studio to the avant-garde
This new collaboration combines the creative vision of Jordy Arthur and the craftsmanship of the Marie Jo studio in Schellebelle. Together they transform the daisy corset into an exclusive couture creation. The piece pays homage to three decades of iconic Avero design. At the same time, it shows the skills and innovation that will determine the future.
The dress is also designed to be versatile and can be styled in a variety of ways. Depending on the look you want, it can be worn with or without a tulle skirt. The options range from a sculptural statement to a more understated elegance.
The design makes extensive use of the signature bra straps and clips. These are subtle references to the origin of the piece. If you look closely, you will discover a surprising detail. Almost like in the movie ‘Inception’, an Avero flower appears on the inside of the dress. This is a nod to the iconic design that started it all.
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