Seinäjoki Sokos Emotion will become a beauty care unit to a new, bigger Sokos store.
Illustration. Outi Järvinen
The new Sokos store will open at the renewed Prism Center in Seinäjoki in late 2026.
Sokos Emotion, who is currently focusing on beauty in Seinäjoki, will become the new Sokos Beauty Department as such.
-Customers have wished for their own Soko in Seinäjoki, and now that the Prism Center expanded, we had the opportunity to meet the needs of our customers, says S Group’s Specialty Trade Director Päivi Juntunen For Iltalehti.
Juntunen says that a domestic and familiar brand has been needed in the city.
– Emotion is just beauty, and now Sokos also includes men’s and women’s dress and a small home department.
Southern Ostrobothnia Cooperative Society Director Iina Kallionne says that a similar selection has not been available in the Southern Ostrobothnia region of Southern Ostrobothnia before.
– Our customers want easy access to services. I am very pleased that we will be able to serve our customers at the Seinäjoki Prism Center, which is already a pleasant place for our customers to shop, Kalliorinne rejoices in the release.
Opening in Seinäjoki, Sokos is the 22nd store in the chain.
Illustration. Petteri Paalasmaa