Dfrom 26 to 29 March 2026 Bologna has once again become the point where the beauty industry meets to do business, read the changes in the market and understand in which direction formulas, channels and, above all, consumers are moving. Cosmoprof Worldwide Bologna reaches its 57th edition in 2026 with a sold-out event. Demonstrating that it is not just a fair with impressive numbers, but an international platform in which the supply chain, innovation, contents and professional relationships communicate and compare to create the future of the sector.
A global platform
For Cosmoprof Worldwide Bologna being considered an international point of reference is fundamental. The presence of companies from all over the world, the growing importance of new markets and the event’s ability to attract operators from very different geographical areas confirm Bologna as a strategic hub for beauty on a global level. The 37% of new exhibitors and 33 national collectives also contribute to strengthening this profile, with new entries such as Saudi Arabia, Belgium, Portugal, Uzbekistan and Hungary. Here we observe the movements of the industry, but above all we build relationships, plan commercial developments and take the pulse of a sector that continues to expand and specialize.
From packaging to the finished product
One of the strong points of Cosmoprof Worldwide Bologna his ability to describe beauty in a complete way remains. On the one hand there is Cosmopackwith 659 companies from 37 countries, which brings together supply chain, formulation, packaging, private label, contract manufacturing, machinery and services. Pavilion 19 turns the focus on industrial automation, robotics and advanced processing systems, while Pavilion 20 hosts the Fragrances & Ingredients Zonedesigned to encourage dialogue between research, formulation and third-party production.
On the other side there is the finished product, Cosmo Perfumery & Cosmetics brings together 1,366 companies from 56 countries and confirms itself as the commercial heart of the event, with an increasingly strong role for fragrances, while Esxence celebrates its 15 editions with a journey dedicated to artistic perfumery. Cosmo Hair Nail & Beauty Salon instead, it brings 1,079 companies from 50 countries to Bologna and talks about the evolution of the professional channel between haircare, nails, beauty, male grooming and wellness.
Content, training and new languages of the sector
Alongside the exhibition area, Cosmoprof continues to invest in training and in-depth analysis. Among the new features for 2026, The debuts Cosmetics Internshipa space dedicated to the macro-trends of the beauty industry and the dynamics of the retail market, with an innovative focus on artificial intelligence, Gen Z, omnichannel strategies and new frontiers of formulation research. It also gets stronger CosmoTalksthe conference program that focuses on market analysis, trend forecasting, retail, sustainability, supply chain transformation and integration between beauty, well-being and longevity. Also important is Cosmotrends Reports, a handbook, drawn up by Beautystreams, which divides the products present at Cosmoprof according to market trends.
Cosmoprof Awards
The Cosmoprof and Cosmopack Awards 2026 they clearly condense some of the strong trends in the sector. “And the winner is…” Framesi Spa wins in haircare with Morphosis Restructure Hair Leave-in Molecular Boosterwhile in skincare Vagheggi Phytocosmetici stands out with a new anti-aging formula combined with a Nuon Medical device integrated into the cap. In make-up the award goes to Fontana Contarini Cosmetics for HyaluPowderfree powder that combines silica, hyaluronic acid and Ener-Gy Plus, while the Green & Organic recognition rewards Cagm Europe for QPearl CycleOnesystem with recyclable stainless steel and Tritan dispenser that houses cleaning pearls in patented intelligent biomaterial. Glamlac wins the Nails con award Exonail Microbiome and Ficosota Marketing New York the Personal & Body Care with Babyology Natural Baby Wash & Shampoo. In professional devices, Maletti Group wins with the washing unit Heaven Softin fragrances Pierre Rene was awarded for the natural soy wax candle Lubicz Gardens Seashells Whisper Stone Candlewhile Beardburys Essentials by Carobels Cosmetics establishes itself in men’s grooming with Hangover Power. In solar, the recognition goes to Monoglot Holdings for Elroel Ice Water Sun. On the production chain front, the Cosmopack Awards 2026 reward Intercos for Hair Care Formula, Cosmax for Skin Care Formula, Regi Group for Make-Up Formula, Shinkwang M&P for Packaging: Design & Materials, O’right for Innovation Technology and Origin by Ocean for Sustainability. New ideas emerge from the Cosmoprof awards and confirm some certainties of the sector: high-performance formulas, integrated devices, more advanced packaging and attention to sustainability.
Responsibility, innovation and international identity
Cosmoprof also continues to strengthen its profile in terms of responsibility and energy impact. The quality of supply chain relationships, attention to new consumers, the centrality of innovation and the dialogue between research, technology and market have become increasingly important themes. Added to this is a growing attention to the visitor experience, with matchmaking services, digital tools, better orientation and greater integration between platform and presence at the fair.
The Green part of Cosmoprof
Sustainability has become a fundamental themeincluding recycled materials, biodegradable solutions, eco-friendly packaging and production processes that are more attentive to environmental impact. TO Cosmoprof Worldwide Bologna 2026 this theme takes shape through dedicated areas, training contents and moments of discussion on the most advanced practices in the sector. The organization also works to reduce the event’s footprint, limiting the use of paper, pushing for digitalisation and favoring suppliers in line with these criteria. Added to this are measures dedicated to sustainable mobility, with incentives for shared transport, electric vehicles and the use of public transport.
Social commitment and solidarity projects
Alongside the trade fair dimension, Cosmoprof also confirms concrete attention to social issues. Support for initiatives such as La Forza e il Sorriso ETS speaks of the desire to stay close to women undergoing oncology treatment with paths that help them regain serenity and self-confidence. Boutique by Cosmoprof is also part of this direction, a charity project which during the event raises funds for AGEOP Ricerca ODV through products donated by partner companies. The commitment continues beyond Bologna with support for Komen Italia’s Race for the Cure, a sign of a responsibility that does not end during the days of the fair. So beauty tries to translate the word care into initiatives that have a real impact.
Bologna: the “place to beauty”
The strength of Cosmoprof Worldwide Bologna lies precisely in its ability to bring together the different players in the sector “under one roof”: from machinery to research through make-up. What makes the event truly central is the possibility of observing in the same place the finished product and its construction, the consumer’s desires and the industry’s responses, the imagination of beauty and its more technical part. In a sector that changes quickly and thrives on continuous innovation, Bologna remains the place where we present ourselves, exchange ideas and understand whether a direction is truly winning.
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