A two-week trial between online retailers Shein and Temu has begun in the UK High Court. At the core of the lawsuit filed by Shein in 2023 are allegations of systematic copyright infringement and anti-competitive practices.
Temu is accused of using thousands of Shein’s copyrighted images to market products that are copies or visual imitations of the Shein range.
Shein’s legal representation argues that Temu is trying to gain a market advantage through the unlawful use of the established brand presence. Temu firmly rejects these allegations and emphasizes that traders operating on the platform have obtained the necessary permissions for the images used. The company does not see Shein’s legal action as a protection of intellectual property, but rather as a targeted attempt to hinder free competition.
In a counterclaim, Temu is now demanding compensation for lost sales. The company says it was forced to remove thousands of articles from the platform due to an injunction obtained by Shein.
The legal dispute will also continue next year. A separate part of the proceedings is intended to clarify whether Shein violated British consumer law by concluding exclusive supply contracts with manufacturers in order to prevent suppliers from collaborating with Temu.
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