C.hi is looking for new ideas for the hair color be warned this season: it’s time to say goodbye to warm, golden hues and caramelized honey. So much for the brown how much for i blondein fact, more shades up to date are the cold ones which make the color even more fascinating. That’s why milk_shake® has created two brand new lines of pigmented shampoos and conditioners able to answer the lovers of cold shades: Icy Blond and Cold Brunette.
The icons of the moment to be inspired by
There is blond and blond, you know. But the icons of the moment show that the shade of blonde is more cool it’s surely that with a cold effect. He confirms it Lady Gagawith its textbook platinum, but also Sydney Sweeneythe Cassie of the teen drama Euphoria. His bombshell look was among those that helped Generation Z fall in love with cool blonde, at the expense of warm balayages. The real news is that brunettes have also fallen in love with cool shades. The Gisele Bündchen 2000s style look, so to speak, seems to have given way to more “icy” shades. An icon above all? Bella Hadid and its brown devoid of golden highlights, as it suggests Arianna Gamberini, image consultant. «An iconic blonde, on the other hand, is the actress Lucy Boynton»Always suggests Gamberini, an image consultant and expert in color harmonics, who helps us to understand who really gives this type of shade.
A question of color harmony
“Armocromia it is divided into 4 seasons: two cold and two warm: the cold colors will essentially give the cold seasons such as winter and summer ». Has light and cold colors those with porcelain, milky or reddish skin, those who burn easily in the sun. Who on the other hand has cold and dark colors it is typically olive and in summer it gets a brick-colored tan. «Since summer is a clear season, it will therefore be more enhanced by cold blond, while as regards winter it will be enhanced by a brown with ashy reflections, without golden or coppery shades» tells us Arianna Gamberini.
How to preserve color for longer
THE cold blondes and browns therefore, they represent the hair fashion trend of the momentbut they also need home care.
Lightening services, oxidizing agents such as the sun or the use of aggressive detergents, in fact, can lead to blond hair to degenerate into warm reflections. Because of this milk_shake® created Icy Blond, the new line consisting of shampoo and conditioner, which uses a special black pigment to counteract unwanted tones. Yellow and orange are neutralized in blonde hair thanks to the products milk_shake®, which gives delicate ash effects on very light blondes and platinums. Not only that, the hair rituel (available in the salon but also usable at home) allows you to prolong the hold of the silver and gray toners made by the hairdresser.
Also Brown hair however, when they are treated with cold colors or with bleaches they can run into red and yellow melanins, which reveal themselves as residual pigments, causing unwanted warm reflections. For them milk_shake® studied the line Cold Brunette: a pair of shampoo and conditioner which, in this case, is enriched with blue pigments. Their goal is to counteract the red / orange tones from brown hair, eliminating hot reflections and prolonging the hold of cold shades.
TO this link discover the salon closest to you where you can find the products milk_shake® to take care of your hair, thus prolonging the effect created to measure by your trusted hairdresser.
In the next few days you will be able to find out about the iODonna’s Instagram profile all the tips for a hair look in line with the trends of the moment milk_shake®in collaboration with iODonna, the image consultant Arianna Gamberini and the talent Giulia Romanelli.
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