Predict which team wins, the result, who scores the goal and even in what minute. Being DT of passion predictions. Everything that the old Prode knew how to generate has a revival with great goalthe official game of the Argentine Football Association (AFA) that awards various prizes and has as its great attraction the opportunity to make a dream come true: traveling to Qatar to see the World Cup.
“We started playing Golazo before Golazo existed,” he recalls. Mariano Campos, co-founder of the application and the concept that runs through Golazo. “We talked to each other on the phone in our group of friends and made predictions. Until, one day, one of the many I had done turned out to be very close to reality. Then a friend, another of the co-founders, started calling me during the game to tell me that if what I had said happened, he would die.
And he completes: “The prediction mattered more to him than the result of the match itself. From living that, we realized that we had a good idea.” But does Golazo bear any direct relationship with the much-remembered Prode? “In Prode there was an accumulated well. That is to say, money involved”, explains Mariano. And he continues: “Golazo is totally free. Both the descent and the plays or balls that you can burn for each forecast. And the prizes are experiences, not money. Ours is a gaming of predictions”.
The possibility of placing all bets with your cell phone, from the palm of your hand and at any time and place, makes the app an easy and simple way to live your passion for football and combine it with entertainment. The user does not take more than 20 seconds to upload their results and up to 50 predictions can be made per match. This, multiplied by the number of matches on each date of the Professional League, gives nearly 700 chances every Saturday and Sunday.
On the AFA side, the association that runs Claudio “Chiqui” Tapia, just closed a deal with Chinese bookmaker W88. “Within the segmentation of our sponsorship platform, today we are very happy to announce W88, leader in the Asian region, as the new regional sponsor of our selections in that continent,” said Leandro Petersen, commercial and marketing director of AFA. .
bets
Every year British gamblers lose more than 11 billion pounds in the gaming industry, which equates to nearly £164 for every man, woman and child in the UK. It is that the Premier is one of the leagues with the most weight of bets in the world, since the Tony Blair Labor government relaxed the gambling laws in 2005. Since then the growth of bets in the United Kingdom has created billionaires, like Bet365’s Denise Coates and Betfred’s Done Brothers.
In 2021, nine of the twenty teams participating in the top flight of British football had betting sites such as sponsors: but none of the big six: the platforms for English betting they prefer medium and small clubsfrom town, which have a lower and middle class audience more prone to timba: two of the three clubs that achieved promotion (Brentford and Watford) added a betting sponsor on their shirts.
On the other hand, the betting sites appear as an option for advertising revenue for teams that do not have many options like the giants of the league, equalizing the conditions later for hiring and development of the club.
A phenomenon seen in Spanish football where Betway sponsors Levante, for example. Y Bwin put its logo on the Valencia shirt. In the Italian league there is an advertising ban on gaming companies, but it would be lifted from June 2023.
In Brazil8 betting site brands they have a presence on the shirts of 17 clubs of the Brasileirão, the series A of the neighboring country (an increase of 38.5% compared to 2020): they include Atlético-MG (Betano), Atlético-GO (Amulet Bet), América-MG (Pixbet), Avaí (Pixbet), Botafogo (Estrelabet), Fluminense (Betano) and São Paulo (Sportsbet.io).
Finally, in Argentina, bplaythe sports betting and online gaming company, is the main sponsor of Students from La Plata until the end of 2022. And the Spanish Codere closed an agreement with River Plate for us$ 2 million to be in the sleeves, and could keep the chest of the shirt in the middle of this year when Turkish Airlines leaves the space vacant (everything indicates that it will happen), with an investment of between us$ 3.5 and us$ 4 million per year, plus prizes for each title won, extending until mid-2025. A trend that is expected to be understood more and more in local soccer, with other platforms already looking for space in jerseys and stadiums.
by John Paul France
