Conner Rousseau gets ‘personal brand manager’: “If anyone knows how fragile his reputation is, it’s him”

Conner Rousseau (33) has had a ‘personal brand manager’ at his side since this week. Jordy Van Overmeire (32), PR man at Tomorrowland for seven years, must streamline the image and communication of the Vooruit chairman. Why does Rousseau need a brand manager? And how can it improve the Conner Rousseau brand? Political scientist Carl Devos and reputation coach Jeroen Wils provide more explanation: “He knows better than anyone how vulnerable his reputation is.”

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