With the Fall/Winter 2025 collection, PICARD is once again setting standards for style-conscious companions who embody personality and joie de vivre. Inspired by the fascination of the cool season and characterized by trends such as belt and knot details, striking quilting and organic halfmoon shapes, the collection is dynamic and aesthetic. Warm brown tones from cognac to café, expressive bordeaux and orange as well as bright fuchsia and emerald bring liveliness into play. Combined with high-quality, sustainable materials – from certified cowhide to recycled artificial leather – and elegant antique gold accents, a harmonious combination of tradition and innovation is created. PICARD stands for character: self-confident, emotional and tangible. Every bag tells your story – “MY BAG. MY STORY.”
BELLAIR
The Bellair series from PICARD combines classic elegance with modern accents. Their material combination of soft goat suede and grained cowhide gives the models a luxurious look. The shoulder bag with a flap makes a fashion statement with its trendy buckle closure in antique gold, while the shopper impresses with its slightly trapezoidal silhouette and the exciting mix of materials. Complemented by a color palette from classic black to strong fuchsia to soft gravel, Bellair is a stylish companion for every occasion. Available from July/August 2025, this series scores with sophisticated design and timeless quality.
CALAIS
The finely structured surface with horizontal lines of the Calais series ensures an exciting feel and an elegant appearance. In combination with high-quality workmanship and details in antique gold, a design is created that embodies timeless style. Available in the colors black, cement, cognac and the trendy color Bordeaux, the series offers versatile models – from a shopper to a short-handle bag to two shoulder bags – as well as matching wallets. Available from July/August 2025, Calais is the epitome of stylish sophistication.
CHIC WAY
The Chic Way series from PICARD combines timelessness with modern functionality. Made from sturdy, grained cowhide leather, it impresses with its clear lines and high-quality workmanship – perfect for everyday business life or special occasions. Highlights include a decorative belt and a removable extra pocket that combine style and practicality. Chain elements give smaller models an elegant touch, while metal parts in antique gold round off the overall look. The series is available in colors such as black, orange, gravel and burgundy and is complemented by a matching wallet line.
FINESSE
Finesse meets craftsmanship – the name says it all. The exceptional, padded quilted structure combines texture with style. Sustainably made from recycled synthetic leather, the models stand for quality and environmental awareness. Chain details pick up on the season’s trend theme and give the bags an individual charm. From the bucket bag to the elegant shopper to the halfmoon shoulder bag, the Finesse series impresses with its versatility and well-thought-out creation. Available in black, gravel and the trend color Bordeaux, it will be an indispensable companion for the autumn season from July/August 2025.
CIRCULUS
Circulus brings graphic sophistication to the point. The striking geometric pattern of black diamonds is a real eye-catcher. The non-slip feel of the high-quality textile fabric gives the series a special depth, complemented by imitation leather and antique gold elements. The collection includes bags, shoppers and shoulder bags in the color variants café combination and black combination – perfect for stylish statements. Available from July/August 2025.
ALMA
The Alma bucket bag combines sustainable innovation with long-lasting aesthetics. Made from recycled bonded leather (LEFA), it impresses with a smooth, slightly structured surface and a minimalist drawstring bag shape. Shiny nickel metal elements add stylish accents. Available in black, ocean and the trendy cognac, Alma will be the ideal companion for the winter from November 2025.
EMBRACE
The Embrace series stands for minimalist elegance with fashionable details. The characteristic knot elements give the models a dynamic and timeless touch. Made from grained cowhide, the bags – from the classic shopper to the halfmoon bag to the straight-lined bag – are versatile companions. Available in gravel, black and bright fuchsia, Embrace will be available from July/August 2025.
MY BAG. MY STORY.
The fall/winter 2025 collection from PICARD combines self-confident style with dynamic designs and bold color schemes. From elegant halfmoon shapes in Gretel and Embrace to striking quilting in Finesse, Sportify and Evolute to bags in trendy colors like emerald in WildArt – every bag tells a story of timeless craftsmanship and inspiring creativity. PICARD combines quality, sustainability and design and creates bags that express joy of life, individuality and style.