The independent communication agency Lede Company strengthens its presence in Europe with the opening of a talent division in Paris. After the locations in Los Angeles, New York and London, the American company represents the new branch in Paris as an important step for its development and international partner strategy in the fashion and cultural sector.
The Paris agency-to its acquaintance: inside Isabel Marant, the OTB group and several large fashion food such as the Première Vision-will provide a comprehensive range of services. This includes strategic partnerships, media work, image counseling and accompanying European cultural and media events. These services enable the talent division to pursue three central goals: to support brands in the implementation of talent strategies, to provide French talents international visibility and to promote already represented personalities in their projects and public relations all over Europe.
Olivier Bourgis as President and Carlos Freixeda, who was recently appointed Senior Vice President of Global Communications and Marketing for The Lede Company and Ritual Projects, take over the management of the new unit.
The talent area- responsible for press and public relations for personalities- forms one of the two pillars of the agency. The second area, fire, focuses on brands and includes PR strategy, entertainment marketing, events and influencer marketing.
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