With the 2026 fall/winter collection, the German underwear specialist SASSA is focusing on a balanced combination of comfort, well-thought-out fit and feminine design. The new season focuses on wearable lingerie and bodywear concepts that are functionally convincing and can be seamlessly integrated into everyday life. Tried-and-tested series are specifically developed further and supplemented with seasonal impulses – with the aim of offering reliable, versatile and high-quality processed products for retailers.
In terms of materials, the collection is characterized by fine lace images, subtle matt-gloss effects and smooth microfiber qualities such as Bonded Micro. The portfolio is complemented by premium materials such as ECOVERO™ viscose and viscose-silk blends, which combine comfort and a high-quality look. The demand for quality and well-being is growing. Series such as NATURAL EXPERIENCE and SILK TOUCH are part of the NATURALS line for modern bodywear that sensibly combines lingerie, base layers and loungewear – made from natural, skin-friendly materials, with a high level of comfort, a perfect fit and a noticeable feel-good factor for every day.
The color world ranges from warm red tones such as Cabernet and Bordeaux to powdery nuances and calm blue and green tones. Classic colors such as black, taupe, ivory and sand ensure the range is calm and combinable.
The focus is on comfort-oriented bra series, from cup and full-cup bras to soft and spacer models, complemented by versatile bottoms and hybrid styles. BONDED MICRO remains set as a functional NOS key basic, while SILK TOUCH shapes the season as a hero theme. The X-MAS capsule provides festive accents.
HW26 is aimed at women who value suitability for everyday use, fit and an attractive price-performance ratio. Large sizes, stable constructions and clear price ranges underline the aim of offering retailers reliable ranges with prospects.
