The color analysis boom fueled by Some is now clearly visible in clothes shopping. Although your own color chart can be an excellent aid, it should not be allowed to shackle your style, says a clothing advisor.
Color analyzes have recently become a huge hit, and the method that went wild in the 80s has found its way back into the hearts of Finns through social media.
The phenomenon can also be seen concretely when shopping for clothes. Department store Stockmann’s clothing advisor Else Lindroos has noted that customers are now more aware of their colors than before.
– Many people have their own color chart with them, with which they walk and look for clothes independently, says Lindroos.
Dress advisor Else Lindroos. Stockmann
The interest has been so great that the department store has already been doing color consultations for two years.
It’s a lightweight version of color analysis, and it focuses on identifying whether the customer’s skin has a warm or cool undertone and what season they are in.
Spicy autumn or powdery summer?
In the method, the colors are divided into four seasons. According to Lindroos, spring and autumn are warm in tone, while summer and winter are cool.
The differences can be seen in the nature of the colors: spring colors are light and bright, while summer shades are blue-based, powdery and folded in gray. Autumn includes spicy and rich colors, while winter includes cool, bright and clean tones.
You can immediately see the effect of the right shade in the mirror, describes Lindroos.
– The customer sits in front of the mirror and sees what happens when the fabrics are placed under the face. With the right color, the skin glows and the eyes shine.
Permission, not prohibition
While the color chart can be a useful tool when shopping for clothes, Lindroos hopes customers don’t take it too seriously. According to him, analysis is not an absolute law.
– I think it’s a way to expand your own color world, and not exclude anything. Many may not dare to try new colors.
The most important message is kind: if you love a certain color, you don’t have to give it up, even if you can’t find it in your color chart.
– I never deny anyone any color. I think everyone should wear exactly the colors they are comfortable in and that make them feel good.
According to Lindroos, it can often be about finding the right tone. If, for example, red feels right, but the color chart forbids it, the solution can be found in nuances.
– There are so many different reds. There is always a shade of red that suits everyone.
Color can save a bad day
Lindroos himself has used color analysis in his work even before the start of the social media trend.
At best, he says, color analysis can encourage people to abandon the safe black that many Finns wear out of habit.
He reminds us that even a small addition of color, such as a scarf or sweater, can have a surprising effect on one’s mood.
– Colors cheer up in a completely different way. If it’s a bad day and you put on some color that inspires you, it can save the whole day.