The Italian leather goods manufacturer Coccinelle generated sales of 104 million euros in 2024. This corresponded to growth by ten percent compared to the previous year.
In the course of the year, the company expanded its global sales network. At the end of 2024, the label had 120 monomarkt shops in 45 countries and 1,300 sales outlets in department stores and at multi-brand dealers. There were new openings in Italy, Abu Dhabi, Malta, Austria and Romania.
The European market recorded a increase in sales of twelve percent
On pockets, the core category of the brand, 70 percent of total sales, followed by small leather goods and accessories with 25 percent and the steadily growing shoe segment with five percent.
“Thanks to growth by twelve percent, the European market plays a leading role and contributes 40 percent to the total sales, with a special focus on the markets of Germany, Austria and Eastern Europe, where the presence of the brand continues to grow,” explained the management in a message . Italy kept the leading position with growth by 13 percent and a share of 45 percent in total sales. The increase was made possible by the multi-channel sales model in this region.
The Asian market remained stable and made up ten percent of sales. There the company relied on the targeted further development, for example with the reopening of the Boutique in the Daimaru department store in the Chinese metropolis of Shanghai and the store in the Central World shopping center in the Thai capital Bangkok. The brand also expanded in the Middle East. There she is represented in Abu Dhabi with a new boutique in the Galleria Al Maryah Island in Abu Dhabi.
The role of digitization and e-commerce was of fundamental importance: the online turnover on the brand’s website increased by twelve percent compared to 2023. The virtual store today contributes six percent to total sales, including online wholesale trading, the proportion is even over 20 percent.
This article was used with digital tools translated.
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