The US beverage company Coca Cola has opened its first flagship store for clothing in Europe.
The store is located in London’s popular Covent Garden shopping area, Coca-Cola announced on Thursday. This offers the lemonade brand’s own clothing collections. This includes products from the sportswear and workwear sectors as well as a more sustainable clothing and accessory collection made from recycled plastic. Collaborations with brands such as Bape, Herschel and Alma de Ace are also offered.
“This store gives us the opportunity to offer Coca-Cola fans a world-class selection of fashion and collectibles, and to open up new ways for them to experience our beverages,” said Michelle Moorehead, Coca-Cola’s vice president of licensing and retail. “With a collection of products made from recycled materials, it also gives us a great opportunity to share our commitment to sustainability with people and take them with us on our journey to a world without waste.”
In addition to fashionable items, collectibles are also available. The shopping experience is rounded off by a dedicated Coca-Cola bar where products can be tried out and beverage cans can be personalized.