The installation “The magic of sport” will be located in Piazza XXV Aprile in Milan
Cisalfa Sport is participating in the initiative for the first time The Christmas of the Trees of the Municipality of Milan, with “The Magic of Sport”: an installation that celebrates the energy and values of sport, inspired by winter disciplines. The urban format, created in 2020 by Balich Wonder Studio and the Bracco Foundation, transforms the city into a stage of unconventional Christmas trees, each carrying a positive, inclusive and sustainable message.
The installation of cisalfa sport
—
The Cisalfa Sport tree, designed and produced in collaboration with IAKI, was made with dozens of pairs of recovery skis donated by Head, Salomon, Rossignol and Atomic, premium partner suppliers of the chain. The skis, treated and arranged to reproduce the shape of a traditional fir tree, will be illuminated by hundreds of LED lights which will serve to create a unique and evocative atmosphere. With its 6 meters in height, the tree stands out in Piazza XXV Aprile, in the heart of Porta Garibaldi in Milan, where it will remain until January 4th, in one of the most representative scenarios of the city. The purpose of the tree and the project is to bring the enthusiasm, warmth and pleasure of experiencing sport as an experience that brings people together.
the words of the marketing director
—
“We are happy to participate in this initiative which celebrates sharing and the atmosphere of Christmas in a dynamic city like Milan. With our tree we want to convey what sport represents: energy, passion and desire to be together, values which are an integral part of our identity and which also guide our presence in the snow world, where we are growing with the aim of becoming the point of reference for lovers of winter sports.”
THE history of Cisalfa
—
Cisalfa Sport is the reference omnichannel chain for the sale of clothing, footwear and equipment for sport and leisure in Italy. Founded in 1977 by Vincenzo Mancini and based in Curno (BG), the company is committed to spreading the culture and values of sport through accessibility to a wide offering of over 270 brands and a strong presence in the Italian sports retail panorama with 170 stores and 3,600 people. Cisalfa Sport is part of Cisalfa Group, one of the top 10 European sports retail companies with 7 companies and more than 240 stores and 5,500 people. For more information on Cisalfa, you can visit www.cisalfasport.it and www.cisalfagroup.com.
La Gazzetta dello Sport
© ALL RIGHTS RESERVED