Francesco Brandi is the new Chief Commercial Officer (CCO) of the Italian Cisalfa Group. His appointment is part of the company’s development plan. This plan envisages the creation of a new organizational and management structure at international level with the aim of consolidating a new corporate model.
“His entry is another concrete step towards the realization of a more cohesive new structure with clear roles and shared leadership between Italy and Germany,” commented Boris Zanoletti, General Manager of Cisalfa Group.
Brandi brings 20 years of experience in sportswear retail, gained in an international and competitive environment. Over the course of his career, he has acquired a deep knowledge of European markets and consumers. He was characterized by a strong customer-focused approach and the development of sustainable growth strategies.
Before joining Cisalfa Group, he held increasingly responsible positions at the US sporting goods retailer Foot Locker. There he was Vice President and General Merchandise Manager and a member of the European management team. He also led footwear merchandising for the EMEA region. During his career, Brandi specialized in purchasing, merchandising and planning strategies and processes for the footwear, apparel and accessories categories.
The new organizational structure marks the beginning of a new phase. Italy and Germany, the countries in which the group currently operates, will increasingly operate as a single, integrated organization. The aim is to combine the strength and specificities of local markets with the group’s approach and capabilities. This lays the foundation for sustainable and scalable growth at European level.
In addition to Francesco Brandi, the group’s key functions are led by: Claudia Perico as Chief Financial Officer; Viviana Programma as Chief People and Organization Officer; and Giuseppe Toscano as Chief Technology Officer.
The group’s corporate functions support them and report directly to the management under Boris Zanoletti. These include the Legal Department, led by Group Legal Director Vera Bolis; corporate communications, led by Group Corporate and Internal Communication Director Valentina Serio; and the real estate department, led by Group Real Estate Director Emilio Bandera.
The structure for direct management support will be completed by the Country Leader for Germany, Ralf Lehmkuhl, and the Chief Operations Officer (COO), who will be appointed in the coming weeks.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]
