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The textile recycler Circulose is expanding its production again. The Swedish company, which used to be called Renewcell, has announced in a post on the business network LinkedIn that it will restart its factory in Sundvall. The facility was closed in 2024.

“The recommissioning of Ortviken is an important step in making circular fashion industrial, reliable and tangible,” explained Circulose.

Renewcell filed for bankruptcy in February 2024. The sustainable fashion world was shocked because the company was considered an innovator. In June of the same year it was announced that the company had been rescued by the Swedish investment company Altor.

With the new owner came a new name: Renewcell became Circulose. A few months later, former H&M boss Helena Helmersson was appointed chairwoman of the board of directors.

It was recently announced that Circulose had acquired new partners. In June 2025, the H&M Group entered into a multi-year agreement with the textile company. In this agreement, the group undertakes to purchase materials. In December 2025, the Danish Bestseller Group and the British retailer John Lewis were added, among others.

This article was created using digital tools translated.


FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]

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