Pto change hair color Cindy Crawford he doesn’t choose from the three-figure price lists of the Madison Avenue salons. Having just turned sixty, he decides to give a lesson in pragmatism to the entire front row, demonstrating that to show off a million dollar look, all you need is change for a coffee and a croissant, or a little more. In short, a low cost dye, the kind in the box that you buy at the supermarket.
All shared on Instagram, where under the creative direction of the divas’ hairdresser Dimitris Giannetosshowed off a new shade immediately dubbed “Upper East Brunette.”
Cindy Crawford, brown hair icon
In the post, which seems to have been taken thirty years ago, the supermodel born in 1966, he wears a designer brown oversized leather jacket Saint Laurent by Anthony Vaccarello. The perfect frame for the mane of long hair in a dark chocolate color that does not seek special effects, but shines with its own, almost aristocratic light. The first images suggest a deluxe treatment, but scrolling through them an unexpected surprise appears.
Surprise: the color is low cost, like those found in supermarkets
The effect of a tint golden brown with a shiny finish and modulated on rich shades, it is in fact obtained with a box of L’Oreal Paris Excellence Creme 5G (treatment that covers 100% gray hair, always after an allergy test 48 hours before each coloring). An aesthetic contradiction? On the contrary. It is the triumph of quiet luxury applied to DIY beauty. A warm, multidimensional base that seems to have absorbed the reflections of the sun of the East Coast without going through hours of balayage or foil.
Giannetos candidly reveals the secret on Instagram, showing his friend Cindy with his silkiest brunette hair ever. Ready to rewrite the grammar of mature color without falling into the rigor of a flat tone.
A homemade dye but applied by the expert
No highlights, no avant-garde colourist’s tricks. The nuance Golden Brown 4.3 It has golden pigments that blend into a vibrant nuance. The result confirms that true elegance does not need prohibitively expensive labels to be relevant. This thick and sophisticated hairtransforms the simplicity of a home dye into a piece of haute couture for hair. Thanks also to the fundamental contribution of the celebrity hairstylist.
To finish the work, Giannetos uses another pillar of shelf beauty: the strong hold hairspray Elnett that leaves long hair soft and shiny. The current look is more homogeneous and radiant than the shades of recent months, when the top model brightened up her winter outfits with honey-colored highlights on the tips.
Cindy Crawford at the LACMA Art+Film Gala in Los Angeles in November 2025. (Photo by Taylor Hill/FilmMagic Getty Images)
While social comments explode in the flames of emojis (with the complicity of Pati Dubroff’s make-up), one certainty remains: Cindy doesn’t need to be a L’Oreal Girl official to remind us that beauty is mainly a question of attitude and bearing, certainly not of budget.
In an era of ultra-complex treatments, this return to the origins smacks of freedom and releases studiedly modern freshness. A rejuvenating move, capable of making a supermarket purchase seem like a cover star’s best-kept secret.
