The Danish fashion trade fair Copenhagen International Fashion Fair (CIFF) is strengthening its management team. Shane Baron has been appointed as the new co-director of the Danish industry event. The organizers want to underline their ongoing commitment to partners and the community.
Baron has been with CIFF for over three years. During this time he “demonstrated a high level of commitment, structure and drive,” according to a press release.
In a statement, CIFF Director Sofie Dolva called Baron’s promotion a “natural next step,” adding: “His commitment to CIFF, our partners and the long-term development of our platform is outstanding.”
“We are continually developing the CIFF into a year-round ecosystem,” she explained. “It is therefore essential to have strong leadership who understands both the commercial and relationship sides of our industry.”
The announcement coincides with the appointment of Josefine Cramer as Marketing Director. Cramer previously worked for Copenhagen Fashion Week. She also founded the consulting company Koaso Group, with which she specializes in promoting luxury brands. At CIFF, she will bring both strategic insights and an understanding of modern brand building.
The new appointments come at a time of change for the bi-annual trade fair. It is preparing to launch its first Paris showroom later this year. In addition, a new podcast platform, CIFF Media, was launched. A series of pop-ups are also planned in key markets.
The organizers said: “This is not just an update from the team. It also reflects the direction in which CIFF is evolving. We are creating a more connected, relevant and resilient platform for the future of fashion.”
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