The Danish children’s fashion fair Ciff Kids is preparing for a restart. The fair will take place in the Bella Center in Copenhagen from August 5th to 7th, 2025, at the same time as the Ciff and the Copenhagen Fashion Week. This time in a completely new format: Ciff Kids 2.0.
With this new edition, the organization wants to react to the changing market. “Ciff Kids 2.0 is a dynamic and business-oriented platform that was developed in close cooperation with the industry,” said CIFF director Sofie Dolva. The focus is on simplicity, efficiency and commercial relevance. Under the motto “Plug & Play”, brands can easily travel with their collection in the future – everything from clothing racks to visuals to power connections will be regulated by the trade fair organization.
Ciff Kids also gets a permanent place within the ciff itself, as a ‘trade fair in the fair’ on the balcony of Hall F. This new concept is intended to create an idiosyncratic and playful universe that fits the rhythm and creativity of the children’s fashion industry.
Martin Watch, Export Manager from Brands4kids – to which brands such as en Fant, Minymo and Huttelihut include – sees potential in the new format. “We believe in personal contact with our customers: inside. There are buyers: a better picture of the product and quality inside. Ciff Kids is increasingly developing into a real order fair, and that’s exactly what the market needs.”
This article was used with digital tools translated.
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