Private investment firm EPI has confirmed the sale of French luxury children’s fashion brand Bonpoint to Chinese conglomerate Youngor Group for an undisclosed sum.
In a statement, EPI, which had owned the brand for more than 17 years, said the sale would allow Bonpoint to “launch a new phase of growth.” This phase is intended to further accelerate the existing growth potential, particularly through the support of a brand developer in Asia.
During its ownership of EPI, Bonpoint pursued an ambitious strategy that included international expansion and portfolio diversification into fragrance and skin care.
The children’s luxury brand has seen “strong and consistent annual sales growth” over the past 17 years, particularly through its strong performance in EMEA (42 percent of sales) and Asia (48 percent). The cosmetics line, introduced in 2011, now accounts for 25 percent of sales.
“We are proud to support Bonpoint in its international expansion and product development strategy,” said a spokesman for the Youngor Group. “For 50 years now, Bonpoint has stood for excellence and embodies the French art de vivre. We will support Bonpoint with our expertise, in particular Our deep understanding of the Asian market, to continue this path of success while preserving the identity and unique spirit of this French luxury house.”
Bonpoint was founded in 1975 and is now represented in more than 30 countries with around 130 boutiques.
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