«Mi say they are the first animal in history to become a testimonial of the most important sporting event in the world». So does the dog Chico announces and celebrates its latest achievement. Hairy web icon with over a million F(r)ollowers under his belt, he was chosen as the first four-legged digital testimonial in the history of the Olympic Games.
Who is Chico, the new ambassador dog of Milano-Cortina 2026
Escorted by his “dad” Francesco Taverna (aka ‘Il Frikkettone’), the canine influencer, already known for his strong passion for sports, snow and nature, thus enters the team of Digital Ambassadors of the Olympic and Paralympic Games Milan Cortina 2026 winter events.
With him, a curly and blond narrator like no other, the team of content creators expands, committed with their creative contents to spreading the values of sport and involving all generations, from the youngest to the oldest.
A four-legged web star for Milano-Cortina 2026
“Professional athlete and rocket nut”, This Maltipoo breed dog (unrecognized cross between a Maltese and a poodle) is already a real web star. Not only, he has already written a book, Hi, I’m Chico, Fabbri Editore. A richly illustrated volume that recounts some of his most incredible and fun adventures between cycling and running freely. Not only that, it boasts a shop on www.iosonochico.it where it is possible to purchase every kind of personalized gadget… including its “dedications”.
Chico and curling, his first try at the Olympic Games
Chico will entertain and tell in a playful and joyful way the Olympic and Paralympic world of Milan Cortina 2026: the stories, the places, the champions and above all the values of the event. His contents will reveal the behind-the-scenes work of the Organizing Committee.
The first episode of his “chronicle” from the Games is already available on the social channels of Milano Cortina 2026. It is Chico’s landing in Cortina d’Ampezzo for an unmissable test of Curling, one of the protagonist sports of the upcoming 2026 Games.
With Chico’s entry into the Games Digital Ambassador team is also inaugurated Official WhatsApp channel of Milan Cortina 2026. Starting today, all Olympic and Paralympic fans will be able to stay updated on the latest news relating to the 2026 Games, and on the adventures of its Digital Ambassadors, by following the digital messaging channel.
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