C.hiara Ferragni in support of a free and barrier-free love. Is called Love Fiercely the campaign launched by the digital entrepreneur together with Arcigay Milano in favor of inclusive love, without labels and without taboos. A project presented, not surprisingly, on Valentine’s Day, the feast of love and lovers.
Chiara Ferragni launches Love Fiercely with Arcigay Milano
“I have long thought about what to write and how to write it in order not to be misunderstood and not to allow us to exploit the message of love in which I have always believed and with which today I want to take a further step, personal and concrete”: this is how the entrepreneur and influencer presented the new project with a video post on Instagram.
A project in which he particularly believes: “Love Fiercely for me is not just the motto of my journey as a human being, but a creed to share with everyone and an ideal to fight for. To love with pride, to love as you want and whoever you want is the meaning of everything that has prompted my choicesalways, everything I’ve always believed in, everything that today allows me to be the person in love with my life and those who populate it ».
I want to tell everyone to love themselves
The influencer tells on social media that he saw these two words, Love Fiercely, on a note in an AirBnB in Los Angeles. Words that remained in her mind and that immediately made her of her: she who has always loved in freedom and without conditioning, living everything that has happened to her in her life remaining 100% herself.
And with this campaign he wants to launch a fundamental message: «Today I want to tell everyone to love themselves first of all, because this is the only way to feel free to love how and whoever you want. I did it in my life, I loved regardless of gender, without being forced by the labels that others wanted to give me“.
Support for the LGBTQ + community
Supporting love in all its shades and colors, therefore, is the mission of this campaign in support of the Lgbtq + community.. Who wants to leave sensitizing and educating the younger public to differences with targeted projects in middle and high schools.
“Thanks to this initiative and my personal donation, we will support the Scuola di Cig Arcigay Milano project: we will go to schools in Milan and its province to tell these love stories and raise awareness among the very young on the issues of bullying“. «Each year it reports a shared post on the Instagram profile of Aricgay Milano – volunteers and volunteers meet thousands of young people, educators and teachers to tackle, together, the issues of bullying, diversity, care and listening. This donation will help us to strengthen our commitment ».
Engagement of followers
To tell the nuances of love in an open and fair way, beyond the labels, the digital entrepreneur chose the testimony of three couples: Francesco Cicconetti and Chiara Pieri, Loredane Tshilombo and Sara La Pignola, Nicolò Cerioni and Leandro Manuel Emede. And then she turned to her 26.3 million followers. “Now it’s your turn, tell me your proud love story,” she said. Because love affects everyone. Especially when it is free and without labels.
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