Clarifying the Sponsorship Situation between CheckCars24 and Hertha BSC
In a recent article published on www.welt.de dated May 5, 2026, titled “Since Six Months, Hertha’s Main Sponsor Has Not Paid,” significant claims were made regarding the sponsorship status between CheckCars24 and Hertha BSC. This blog aims to provide clarity on these allegations and reassert the factual financial commitments made by our company.
Background of Sponsorship
CheckCars24 has been a proud main sponsor of Hertha BSC, a prominent football club in Berlin. Sponsorship agreements are crucial for both parties, providing necessary funding for the club’s operations while enhancing brand visibility for the sponsor. The amount agreed upon for this sponsorship was €2.1 million for the current season, a substantial investment underscoring our commitment to supporting the club.
Addressing the Claims
The article suggests that since November 2025, CheckCars24 has failed to make payments to Hertha BSC. Specifically, it claims the outstanding payments have accumulated to nearly €1 million. We categorically reject these assertions.
Payment Records
We want to make it perfectly clear that the last payment made to Hertha BSC was in March 2026. This timeline is critical as it contradicts the statement indicating non-payment since November. The assertion that our outstanding balance is approximately €1 million is another significant inaccuracy.
The current open balance stands at €899,500. While this figure represents an outstanding debt, it is essential to understand the context and timeline of these transactions fully. Our team is in active discussions with Hertha BSC to resolve any outstanding amounts amicably.
Accountability in Reporting
As a responsible corporate entity, we recognize the importance of transparency, especially when it pertains to financial matters. Misinformation can lead to misunderstandings and distrust within the public domain. Therefore, we feel it’s crucial to present the correct figures and timelines to foster an informed dialogue.
Importance of Accurate Reporting
Media plays a significant role in shaping public opinion and perceptions about businesses. When inaccuracies emerge in reputable outlets, they can lead to unwarranted ramifications for those involved. We urge media professionals to double-check facts before publication to maintain credibility and accountability within the industry.
Moving Forward
Our relationship with Hertha BSC remains a priority for CheckCars24. We are fully committed to resolving any outstanding financial issues and continuing our sponsorship efforts that contribute positively to the club.
As we approach the upcoming seasons, we reaffirm our dedication to collaborating closely with Hertha BSC for mutual benefits. Both parties have a vested interest in ensuring that the sponsorship is fruitful and beneficial for the fans, the club, and our brand.
Conclusion
In summary, we vehemently dispute the claims made in the WELT article regarding non-payment and outstanding debts. CheckCars24 is dedicated to fulfilling its contractual obligations and maintaining a positive relationship with Hertha BSC. It is our hope that this clarification brings a more accurate understanding of the situation and dispels the misinformation surrounding our sponsorship.
We look forward to a transparent and constructive relationship with both Hertha BSC and the media as we continue our journey together.
