BAuction imagine that, to the question, “find the best laptop for a videomaker”, instantly reply, with real offers, updated prices and links for the purchase, and here, The new reality introduced by Chatgpt that, with a bold leap, Enter the online shopping arena, launching the gauntlet to giants like Google Shopping And the others. From now on, in fact, the artificial intelligence of Openai, no longer wants to answer questions, but also wants to help shop.
Chatgpt conquers online shopping: revolution or evolution?
Openai chatgptenters the comparison market for prices, launching a functionality that could change the way purchases are made online. Among the recently introduced updates, it stands out, in fact, The possibility of looking for and comparing products directly through the chatavailable for all users, including those with free account. The goal is ambitious: transform a simple conversation, In a complete shopping experienceproviding lists of products with updated prices in response to specific requests. It is no longer a question of receiving generic suggestions, but of obtaining concrete and available purchase options in real time.
How the new shopping assistant works
Until yesterday, when asked chatgpt advice on products to buy, the assistant could only be based on pre-programmed knowledge or text information obtained from the web. The difference now will be substantial: AI can actively navigate among the offers available onlineproviding updated data on prices and direct purchase links. And, to the question, “What are the best wireless earphones under 50 euros?”, He will reply with a list of truly purchasable products, complete with, product name, current price, brief description of the characteristics and direct link for the purchase. The system will intelligently filter the results, To show only relevant products, available and from sources considered reliable.
A new chatgpt capacity will suggest advice on products to buy, putting himself in open competition with Google (Getty)
The limits of the new functionality
Despite innovation is promising, Some significant limitations, they emerge equally. According to some observers, the shopping research system, currently implemented, It mainly connects to Marketplace Generalists and aggregators of offers, not to the owners of Pressium brands. This involves a tendency to privilege myself recently loaded on platforms such as Amazon, Ebay and Aliexpress, the articles with immediate availability and competitive prices and the products less subject to commercial restrictions. The brands that impose more checks on the distribution of their price informationlike Apple, for example, are often under -representative in the results. Explicitly asking to include these brands, Chatgpt could return to traditional research, losing the advantage of the anchoring to real -time shopping databases.
The other news arriving on Chatgpt
The Shopping is not the only innovation introduced by Openai. In fact, the update includes other news:
- Integration with WhatsApp: Now you can send messages directly to Chatgpt through the popular messaging app to receive updated answers.
- multiple quotes: For any information provided, the assistant can now include more sources, allowing users to verify and deepen the contents.
- “Highlight” interface: a new visual system that shows most clearly which part of the answer to each summons refers to.
- Tips in real time: to speed up research and help users to formulate more effective questions.
- improved contextual memory: The conversations historian will also be integrated with the research and shopping functions, allowing more relevant answers based on the context of previous chats. The latter functionality, however, will only arrive in Europe at a later time, due to the necessary compliance checks with EU privacy regulations.
A new chapter in the competition with Google?
With this move, Openii launches a direct challenge to Google and his research and shopping ecosystem. Transforming chatgpts from a simple conversational assistant, Portal for online purchasesthe company is strategically positioned in an extremely profitable market. What the competitors will do not yet know; Certainly, these continuous updates, the border between virtual assistants and traditional search engines fade more and more. The question that comes spontaneous is whether this shopping integration, represent a real revolution or simply a natural evolution of the assistant to. Who knows what chatgpt would answer.
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