The University of the Arts London (UAL) has announced a partnership between Central Saint Martins (CSM) and fashion group Trendy Group, which also owns Italian brand Miss Sixty, to “pave the future for circular denim”.
The partnership will focus on the new “Future Denim Lab”, an ambitious five-year initiative to promote circular denim and more sustainable fashion, CSM said. In collaboration with the denim brand Miss Sixty, cutting-edge research and innovation will be combined with practical student work. The collaboration aims to set a new benchmark in fashion education and sustainability to ensure the next generation of designers is equipped to create a circular, environmentally responsible industry.
“At Central Saint Martins we ‘regenerate creativity’. Deepening our partnership with Trendy Group demonstrates our shared commitment to pushing the boundaries of sustainability and innovation,” said CSM Head Rathna Ramanathan. “Through this collaboration with Miss Sixty, we will continue our mission to expand the influence of the creative industries and promote necessary environmental change in this more-than-human world.”
The Future Denim Lab will bring together a dedicated team of researchers at CSM, including a fully funded PhD position, to advance sustainable innovations in denim recovery, recycling and reuse. Using advanced technologies such as biotechnology, the team will explore new solutions for recycling both organic and synthetic materials.
Undergraduate and graduate students from various degree programs will work with researchers on “Future Denim Lab” projects, gain experience and provide interdisciplinary insights into sustainable design and research.
The partnership has also created two prestigious awards to celebrate and encourage student innovation and recognize excellence in denim reuse and recycling.
“Our collaboration with Central Saint Martins as part of the Miss Sixty Future Denim Lab project focuses on exploring sustainable fashion,” said Jacky Xu, Managing Director of Trendy Group. “We hope that the research results will contribute to the sustainable development of the global fashion industry and promote a lasting symbiosis between fashion and nature.”
The Trendy Group has been a key partner in supporting Central Saint Martins since 2018, and in 2019 the college renamed its central walkway and meeting point The Trendy Group Street in recognition of a “generous donation”.
This article previously appeared on Fashionunited.uk and was created using digital tools translated.
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