Alessio Lillocci is the creative director of Italian men’s fashion brand Canali. As the company announced on Friday, his appointment marks a further step in the evolution of the brand, which has always been considered an international benchmark for contemporary men’s fashion.
The designer has many years of experience with brands such as Brunello Cucinelli and Prada. In his new role, he will take responsibility for further developing and strengthening the brand identity. His aim is to ensure stylistic and qualitative coherence between creative vision, product development and Canali’s DNA throughout the entire collection process. “His contribution will be crucial in consolidating the brand’s aesthetic codes and interpreting them in a contemporary way,” emphasized the company management.
“We are pleased to welcome Alessio Lillocci,” said Stefano Canali, CEO and President of Canali. “His experience, sensitivity and deep understanding of men’s fashion will be important assets for the future of the brand. He will be supported by our style and product teams and will work with them to develop a new, yet coherent vision for Canali’s identity.”
The Umbrian-born designer now lives between Milan and Perugia. He took his first steps in the fashion world in his mother’s tailoring shop, where he developed a flair for craftsmanship and the construction of garments at an early age. He began his career directly in the product and style sector, gaining over 20 years of experience in leading Italian men’s fashion companies.
“Working for Canali is a great honor for me. The brand embodies excellence and Italian tailoring in men’s fashion,” explained Lillocci. “Product culture, quality and attention to detail are basic principles that are practiced here. This means that all the prerequisites are in place to create an authentic and coherent creative path that can develop further in line with the DNA of the brand.”
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