The Canadian premium outdoor and shoe brand Canada Goose has signed a multi-year partnership with the Beside Group, a leading retail and sales company in the region of the Golf Cooperation Council (GCC). The aim of the cooperation is the expansion to the Middle East market.
Carrie Baker, President of brand and trade at Canada Goose, said: “This partnership is a strong connection between global ambition and local expertise. Together with the Beside Group, we are ready to grow and build something permanent in one of the most valuable markets in the world.”
The launch is part of the brand strategy to open up global growth opportunities. Canada Goose will offer its complete seasonal range through retail, wholesale and e-commerce channels.
The Beside Group was selected by Canada Goose to lead the regional activities. The aim is to “increase the awareness, strengthen the commitment and the developing needs of demanding consumers: better to operate inside throughout the GCC”.
Hisham Bedier, Managing Director of the Beside Group, added: “We are pleased to bring consumers closer to the exceptional craftsmanship and the iconic design of Canada Goose. In the entire GCC. This market has always shown a strong appreciation for high -quality, functional luxury. Together with Canada Goose, we look forward to fulfilling these expectations.”
The step builds on the already established wholesale of Canada Goose in the region. From this autumn, the products will be available in the GCC via selected retail and digital channels.
This article was used with digital tools translated.
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