The Chinese house, which will provide the Sealion 7 and Denza Z 9GT models to the Nerazzurri team, claims to share some fundamental values with the Milanese football club
For Byd become Global Automotive Partner ofInter He has a special meaning, because “everyone loves football and Inter has been the first team to come to China, where it is very popular and where it has over 154 million fans”. Word Stella Li, Executive Vice President and CEO for Europe and the US of the Chinese automotive giant. At the root of this agreement, which sees Byd take the place of Volvo Car Italia, historical sponsor of the Milanese team (and, incidentally, brand owned by Geely, another large Chinese automotive group), there are also common values, underlined by all managers (to do the honors of the house were there Giuseppe Marottapresident and CEO of the Nerazzurri, e Giorgio RicciChief Revenue Officer) present at the press conference for the announcement of the project, which will have three -year duration Starting from the season that will start in a few weeks: “We share with Inter the passion for innovation, sustainability, technology as a tool for fighting climate change”, as Stella Li pointed out, “to fight which at byd work 120 thousand engineers day and night, who want to win this battle”.
Top of the range
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The partnership, in short, second Alfredo Altavillalong -term manager and today special advisors of the Chinese manufacturer, “is not a simple sponsorship of a football team, but a relationship, based on the commonality of values, which will allow to increase the knowledge of the 360 ° byd brand”. In concrete terms, the company will provide 27 cars intended for the players of the first team, to which those reserved for managers and technical staff will be added, for a total of about seventy specimens; The chosen models are personalized versions of the Sealion electric SUV 7 (313 HP and 82.5 kWh battery for the rear -wheel drive version and 530 HP with 91.3 kWh accumulator for the 4×4 one, with 230 kW charging power) and admiral Denza Z9 GTwhose first units available in Italy will be intended precisely to Inter players.
“A technological manifesto of the group”, as Altavilla defines it, with bodywork Brake Shooting 5.18 meters long, under which three electric engines are hidden for the battery version with a total power that touches 1,000 HP or, for the plug-in hybrid one, a 2-liter turbobenzine of about 200 HP and three electron engines, which bring the total 860 HP delivery. Byd, however, also thought about Inter fans, who can buy A limited and personalized Inter series of the Sealion 7to which, explained Altavilla, “similar initiatives can be followed, also declined on lower -range models”, such as the small electric Dolphin Surf recently launched. But this is only one of the many marketing initiatives that Byd intends to create in the context of the agreement with Inter, starting from the activities provided for in the context of the Milanese stadium of San Siro. And, speaking of the Lombard city, Altavilla has taken the opportunity to reiterate Byd’s links with our country, which will concretize further in the opening of the European Design Center in Milan and in the contractualization of components supply agreements intended for the Hungarian factory of the house, ready at the end of 2025, with 20 of the 380 Italian companies encountered months ago in Turin, on the occasion of an event below The aegis of the amphia.
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