Boss takes the teddy bear as his model.
The Metzingen fashion group has presented a collaboration with the traditional company Steiff. The two brands combine their strengths in a line for women, men and children that takes the famous Steiff teddy bear as inspiration and reinterprets the theme of cuddliness, Boss announced on Wednesday.
The collection offers a variety of models made from soft, teddy-like materials. This includes coats, jackets, hoodies, hats, mittens, shirts, sweatshirts, t-shirts and socks. Creative Director Marco Falcioni describes the collaboration as a celebration of warmth, style and timeless charm, perfect for the festive season. He emphasizes that Boss and Steiff share a passion for craftsmanship and quality, which is clearly noticeable in this collection.
In addition to the clothing, accessories and shoes such as the “Ariel” bag and the “Gary” sneakers were also reinterpreted – with plush details and high-quality fabrics in warm cream and brown tones for a luxurious, cozy look.
A special highlight of the cooperation are three limited Steiff bears. These include a cream plush bear, a brown mohair collector’s item and an exclusive black variant for Boss XP program members. There are also two small teddy bear pendants in black and brown that can be worn as a key ring or decorative detail on bags.
The Boss x Steiff collection is presented as part of the Boss Holiday Campaign 2025. TikTok star Khaby Lame and model Amelia Gray are the focus. For the digital staging, Boss is working with Meta, the production agency Right Agency and the generative AI artists Humainmade and Denis Larzilliere. The result is 22 exclusive video and image motifs in which the Boss x Steiff bears come to life in festive scenes.
The collection is available now online on both brands’ websites and in select Boss stores worldwide. Prices start at 19.95 euros for socks and go up to 2,200 euros for coats.