The Burlington trimmable wants to address additional target groups with a new pop-up concept. Together with its sales partner Oberalp Group, the brand, which belongs to the Falke Group, opened temporary stores at the train stations of two Italian metropolises this week.
In Turin, Burlington now offers its range at Torino Porta Nuova station until October 28th, in Bologna the brand is represented at the Bologna Central main station until November 5.
In a message, the company explained the background of the concept on Thursday, which is designed as a “in-real-life marketing activity”. “The central situation promises to appeal as many people as possible to increase the brand awareness of Burlington in Italy and open up new target groups,” said the tights. “The presence on site as well as the direct accessibility should also be enabled to get to know the brand and especially the products.”