Burberry looks back on over 165 years of history and is continually developing its outerwear. Founded on innovation, craftsmanship and a spirit of adventure, the British luxury fashion house presents its iconic designs. This is done through a new campaign, immersive pop-ups and heritage-inspired storefronts. At the same time, additional models will be added to the growing outerwear collection.
The campaign features four short films starring Oscar-winning actress Olivia Colman. It was directed by John Madden, whose credits include ‘Shakespeare in Love’, ‘Captain Corelli’s Mandolin’ and ‘Operation Mincemeat’.
The films follow the adventures of tourists exploring London for the first time. You meet various locals, all played by Colman. From a cricket enthusiast to a woman behind the takeaway counter, her performances capture the essence of everyday London life.
“Each film celebrates just a few of the many characters you meet in London,” says Daniel Lee, Chief Creative Officer (CCO) at Burberry.
The cast of tourists includes international supermodels such as Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard and Tyson Beckford.
The short films result in a fast-paced film that weaves together moments from each vignette. At the same time, Burberry’s outerwear is showcased.
Focus on outerwear
Playing with proportions gives rainwear a new identity. Made in Yorkshire from water-repellent cotton gabardine, the Castleford trench coat returns. It is complemented by the new Fitzrovia coat, whose A-line shape adds volume to the signature silhouette. For men, the loose-fitting Chestwood is inspired by a Burberry trench coat from the 1980s.
Blending traditional raincoats with modern, down-filled design, the Berryhill Motorist Coat has a distinctive fit-and-flare fit. The Floriston jacket reinterprets the classic quilted jacket. It has a boxy cut made from shiny nylon with corduroy trim.
Design inspired by nature meets elegant fabrics. Traditional styles, like the Kensington trench coat, are made from technical cashmere that’s brushed for a soft finish. Elements of rainwear are reinterpreted in wool to create the Belmont Trench Cape. A belted coat is tailored as a double-breasted suit from herringbone wool.
Modern takes on aviators feature shearling spilling from the lapels, while a wool-blend bomber jacket adds an elegant touch to everyday looks. Down-filled puffer jackets are reimagined in corduroy and the iconic check pattern. They come in rich colors: wine red for women and truffle brown for men.
Soft, neutral tones like Shell and Ice freshen up the Burberry beige. They are complemented by core colors such as camel, navy blue and black. The color palette ranges from earthy clay brown and charcoal gray to deep mahogany and twilight blue.
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