Burberry has announced a collaboration with the world’s popular video game Minecraft. The collaboration will allow consumers to immerse themselves physically and digitally in a “distinctive Burberry x Minecraft universe.”
The collaboration includes an in-game adventure between Burberry and Minecraft called Burberry: Freedom to Go Beyond, as well as a physical partner collection featuring hoodies and scarves that combine Burberry icons with Minecraft themes. There will also be a number of expansions and experiences based on fashion, fantasy and adventure.
Both the free in-game adventure and the capsule collection will be released on November 1st. Players will be able to find the Burberry world on the Minecraft Marketplace and the capsule collection both online and in stores. Early access to the collection and a range of exclusive in-game accessories begins October 31st in select countries and exclusively for Burberry subscribers.
The collection will also be available online at Burberry.com and in seven stores and pop-ups worldwide including Spring Street in New York, Shenzhen Bay in China, Regent Street in London, Omotesando in Tokyo, Cheongdam -dong in Seoul in Korea, Taipei 101 in Taiwan and Siam Paragon in Thailand.
This translated and edited post previously appeared on FashionUnited.uk.