The EU Commission takes the Chinese online marketplace Shein under a close look at European Consumers: Interior protection.
The Brussels authority initiated an investigation to check whether the platform is sufficient against improper contractual terms and unfair business practices.
The investigation is carried out by the national consumers: interior protection authorities under the supervision of the Commission. Shein was informed about the investigation, said the Brussels authority.
A spokeswoman for Shein emphasized that the group wanted to work together with the partners at the EU and national government level. “We welcome all efforts that strengthen the trust and security of European consumers: in the inside in online shopping.”
Brussels also acted against other platforms
With a request for information, the Brussels authority had already requested detailed information from Shein in June 2024. For example, about the procedure against illegal products and manipulation of consumers: inside. The Commission also wanted information about the extent to which the dealers can be traced back on the inside.
The Commission had already carried out a similar investigation against Temu. At that time, for example, problematic practices such as false discounts, fake ratings as well as missing and misleading information on the legal claims of consumers had been determined.
Shein is very popular in Germany
Online retailers: Inside and Shein are very popular in Germany. This is mainly due to the low prices. However, the portals are controversial. Commercial representatives: Inside, politicians: Interior and consumers: Interior protectors criticize product quality, lack of controls and unfair competitive conditions. The portals reject the allegations.
Note d. Red.: This article was updated on February 5 at 11.07 a.m.