Bright has been in existence for 20 years and that is celebrating the brand with the launch of a magazine. The anniversary number is in stores from February and the intention is to make a new edition every year. That says creator and editor -in -chief Erwin van der Zande in the podcast of Bladendokter.
Bright Has had a turbulent time. The media brand was founded in 2005 by Erwin van der Zande and Oscar Kneppers. Bright was sold to NDC | VBK and taken over by RTL in 2015 and it became part of RTL Z. The magazine made way for image and the editors started making short television items, such as the wildly popular ‘Uitkak Parties’.
Good cross -media focus
Partly due to these events, Bright has always had a strong cross -media focus. The editors-according to Van der Zande ‘Always curious about new things’-has brought Bright in print, on an app, in an e-zine for iPad, on TV and YouTube, in a podcast and on social media. Bright was the largest media brand on Twitter for a long time and is now on Tiktok with nearly half a million followers.
New publisher with new expertise
Since October 2023, Bright has been part of PXR Mediathe publisher of Voetbal International, Scientias and Autoblog.nl. PXR recently also took over Women’s Health, Men’s Health, Bicycling and Runner’s World from Hearst Netherlands.
Van der Zande says in the podcast that the expertise within this publishing house has led to a new focus on earnings models. An example of this is the annual print edition (which is now in the store). And later this year Bright Plus will be launched, a subscription for the digital content from Bright (via a Paywall) and other extras.
The growth is digital
Erwin van der Zande and Carolien Vader talk in the podcast in 20 years of Bright, about developments in the media landscape and the way in which Bright – as a media brand – has continuously adapted to these developments. Listen to the podcast via the link above, or subscribe to the podcast via Spotify Or your favorite podcast app.