TOLla Milano Beauty Week, Braun and I woman gave birth to Free to Shine, an event that transformed epilation into a manifesto of personal freedom. Not an aesthetic obligation, but a gesture that each woman can live as she wants, choosing if and how to take care of herself. In a world that often imposes uniform standard, hair removal becomes an opportunity for discussion and awareness: no longer adapting, but affirming one’s authenticity, inner beauty and uniqueness. Shine finding a way to do it freely: whether you want to depilate or not.
A day of experience
On the morning of the first day of the Milan Beauty Week 2025, it opened with a yoga Body Mind Flow Masterclass led by Denise Dellagiacomo, a yoghist for 15 years. Deep breath, contact dance, exercises in couple and introspection accompanied the participants on a path of reconnection with the body and skin. Simple exercises but that if made with the right breath they can release great energy. To make the experience even more intimate, the personalized postcards created in real time by the calligraph Aldo Sacchetti, a small memory of the day together. In addition, an educational corner and practical sessions have made it possible to discover the pulsed light Braun, with a dedicated team ready to respond to curiosity and offer demonstrations. The whole Masterclass was taken for an emotional Video Recap, destined to relive on the screens of the Cube Braun in the following days.
“Pelo & Controlo”: the talk between reflections and irony
The protagonists of the talk: Giulia Amandolese, Martina Villa, Chiara Francini and Santi Falco
In the afternoon one of the most anticipated moments took place: The “fur & counteropelo” talk. On stage, Chiara Franciniactress, writer and above all an ironic and self -confident woman, has captured attention with a brilliant and funny dedicated monologue, ça va sans to say, to hair but not only, also to the freedom to live in her body without filters or impositions. For the acute actress, the hair tell in their own way their personal history, represent a hymn to aesthetic freedom and each of us must find a way to shine, with or without hair removal. Next to her, The psychologist Giulia Amandolese He brought the gaze of the research, telling how depilation touches identity, self -esteem and social relationships. And still how epilation represents a way to conform, be part of the society or how it can impact on its Love Life. Saints Falco, Braun’s brand manager, dealt with epilation in a more technical way revealing the secrets of pulsed light Braun Skin I · Expert. Moderated by Martina Villa, the Beauty Editor of Iodonna, the meeting turned into a multiple voices dialogue that fascinated and involved the public called to question and question the meaning of the “fur” today.
Authentic technology and beauty
The event was an opportunity to present Braun Skin I · Expert, Pulsed light device designed to offer lasting results by combining effectiveness and respect for the skin. This device can be safely used in the comfort of your home and guarantees lasting results: until Two years of smooth skin. Braun skin i · expert is suitable for all parts of the body, has a sensor that regulates the intensity and detects the skin tone so as not to create skin damage. The other aspect to keep in mind is the simplicity of use: Easy to handle, fast, with a dedicated support app and already with excellent visible results from the first use². A launch that reiterates the brand’s commitment in transforming technology into an ally of personal freedom. Not surprisingly, the data collected with the Eumetra Institute stressed that 99% of women are shalaic, for reasons that range from feeling good with themselves to respond to social conventions, up to medical or intimate occasions.
A brilliant evening
An aperitif kicked off the free to shine party. The terrace of Palazzo Giureconsulti, transformed into a panoramic lounge with interactive workstations and a Polaroid station to immortalize the most spontaneous moments, welcomed guests and friends of the brand. Between music, toast and smiles, the event has turned into a collective celebration, reiterating a clear message: beauty is freedom, and freedom is the right to shine. Be free to shine!
The cube Braun
Walking through the center these days in Milan it was easy to come across many initiatives related to the Milan Beauty Week. But the Cube Braunwith an attractive aesthetic, he offered an immersive path where technology and design merged into a language consistent with the brand’s DNA. Here it was possible to witness demonstrations and discover the technology of pulsed light Braun Skin I · Expert, as well as reliving the salient moments of the first day of talk and masterclass.
¹ Following the recommended program. The results may vary from person to person
² based on the data of the app concerning consumer self-assessment (November 23-April 24). Individual results may vary.
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