The Munich clothing supplier Willy Bogner GmbH has expanded its collaboration with the accessories manufacturer Müller Meirer Lederwarenfabrik GmbH. The company based in Kirn in Rhineland-Palatinate, which has been producing the bags and belts for the main brand Bogner since 2018, has now also received the bag license for the sportswear label Fire+Ice, Bogner announced on Monday.
With the agreement, Fire+Ice opens up an additional product category. The aim of the range expansion is to further develop the brand “as a holistic lifestyle brand,” said Bogner.
The first backpack and bag collection from Fire+Ice is scheduled to come onto the market in the 2024/2025 winter season. The company announced that it will offer “a diverse selection of backpacks, bags and travel bags in various designs”. The products will be available from August in Bogner’s stores and online shop as well as from selected wholesale partners.