Daydreams of trips to the most exotic destinations on earth inspired our summer looks. A mix of fresh, colorful boho styles with embroidery through to the utility look with patch pockets and narrow-cut chinos, monochrome and patterned. Combined with airy Tencel shirts or soft shirts. Wide flare silhouettes, cropped fits and bootcuts should not be missing this summer. Authentic washes are reminiscent of 90s denim, but the wearing comfort is completely different. The denims impress with their soft feel, the light denim fabric and the elastic comfort. Details such as belts, ribbons or small pendants adorn the Blue Fire Co trousers. The collection is very colorful and includes all the bright trend colors pink, electric blue, yellow, green, red for the first delivery date. The soft pastel candy colors should not be missing in the second delivery date.
A new capsule in beautiful and high quality Italian denim expands the collection. The soft indigo in three wash levels from dark to light is an eye-catcher.
Stripes, flowers, palm trees and ikat patterns visualize the bohemian theme and reflect the trend colors. To perfect the look, there are matching colored denim jackets.
Lounge fits in sweat and jersey perfectly complement the high-summer look and ensure a comfortable feeling of well-being. The new T-shirts in combination with light sweatshirts, sweatpants and shorts in pink, yellow, green and of course white, high-quality embroidery with a friendly “Namasté” greeting, will delight not only yoga fans. And of course we also pay attention to sustainability here: the new favorites are made of organic cotton and recycled modal.
When it comes to denims, a wide range of different denim washes is again offered for delivery dates from December to April. In March we deliver our popular LIGHT DENIM (8oz) styles with beautiful features and great attention to detail.
Another denim capsule in two authentic washes that will be available for delivery in December is the BLUE FREEDOM. A very soft 100% cotton indigo in two airy styles: LENI super flare and KELLY balloon fit. The theme is complemented with a cool shirt jacket and generates an all-over denim look.
NEW NOS
In the NOS collection, Blue Fire Co. offers the bestselling models all year round: Nancy (Slim), Lara (Skinny), Alicia (Skinny), Julie (Straight) as well as GIGI (Tapered Fit) and the denim jacket Gipsy in the Pacific (light blue) wash ), stone used and in rinsed blue. New: The Judy (high rise – wide leg) and the Vicky (high rise – bootcut) complement the NOS range in two authentic indigo washes.
NEW FITS
Style Katy is a modern straight shape with a high rise and a super flare with a high rise – style Leni. A new cargo style with patch leg pockets and tapered leg with elasticated hem.
BGREEN
We also offer a sustainable BGREEN capsule in this collection. The models are all tested and certified. Not only in our BGREEN capsule, but also in the entire Blue Fire Co collection, predominantly sustainable qualities such as organic and recycled cotton, Tencel or recycled polyester are used. We also use sustainable washing techniques such as lasers or ozone. The environmentally friendly washing process uses less water and energy.
The Blue Fire Co. SS23 Collection will ship from December to May 23. The retail price range is € 79 to € 129.
