Blauer unveiled a new collaboration with Pirelli during Milan Men’s Fashion Week.
The capsule includes four gender-neutral outerwear pieces made from recycled materials, the collaboration partners said. These include a down jacket and vest, a parka and a trench coat, which are decorated in black and yellow.
In the collaboration, Blauer’s expertise in workwear and outerwear meets the Italian tire manufacturer’s knowledge in the areas of technological development, performance and sport.
“Blauer and Pirelli have a common denominator: the pursuit of perfection. This collaboration is not only a celebration of our shared values, but also an invitation to look forward, to a future where innovation and research coexist,” said Enzo Fusco, Managing Director of Blauer parent FGF Industry. “Blauer has always been a brand that stands out for its contemporary sportswear and that – thanks to its performance – increases its sales every season.”
The collection will launch in August and will be available in Blauer physical and digital stores as well as select retailers.
This article previously appeared on Fashionunited.uk and was created using digital tools translated.
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