The German shoe brand Birkenstock has opened a pop-up in the heart of the French ski area Les Deux Alpes, which offers a selection of products for winter and regeneration after skiing.
The one-month, one-month Birkenstock event, which is kept in a chalet style, is a tailor-made retail experience that combines the brand with après-ski comfort and offers visitors: inside offers a unique opportunity to discover the brand and its comfort innovations.
Against the backdrop of the French Alps, the pop-up underlines the striking aesthetics and the design language of the German shoe brand inspired by brutalism. The room presents both plush, lambskin -fed variants of its shoes and premium line 1774, together with the care series, spoiled the tired feet on the slopes after a day.
The highlights include a laser personalization service, a foot care area with foot massages, yoga sessions, snowshoe hikes and a special winter collection to try on. Customers: Inside, the orthopedic innovation can also experience the basis of the brand: the groundbreaking cork latex footbed technology, which ensures a even weight distribution and support of the foot vault.
The pop-up is open until February 26th.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]