The US sporting goods retailer Nike Inc. has modernized and enlarged two of its German outlet stores. The completely renovated stores in Ingolstadt Village and Wertheim Village were reopened in October.
In the Ingolstadt Village, the brand now presents its products in an expanded area of around 700 square meters; in the Wertheim Village, after the renovation, it even uses around 750 square meters.
Sanjiv Singh, Managing Director Germany at The Bicester Collection, the operating company of the two outlet centers, was pleased about the reopenings. “With our two new and enlarged Nike stores, we have created real highlights in Ingolstadt Village and Wertheim Village,” he explained in a statement. “The appeal of the brand is huge for all customers – and Nike’s innovative strength continues to inspire new generations of sports and lifestyle fans.”
