Black Friday, which came from the US, is a shopping festival on the fourth Friday in November. This Friday is the day. Stores promote discounts, but it’s more than just one day. While a few stores used to do Black Friday, it has now become an indispensable part of the shopping street. Consumers are tempted to overconsume, which leads to criticism. Alternatives such as Green Friday promote sustainability. Be aware of fake offers and impulse purchases. Retailers see it as a risk. The Netherlands Authority for Consumers and Markets (ACM) checks the discounts and has already issued a warning for deception. Retail reporter Jeroen Kortschot gives useful tips on how to score a good deal.
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