The Zero brand now offers a men’s collection in addition to womenswear.
The Betty Barclay Group has expanded its portfolio, which includes the brand of the same name and Zero, to include Zero Men. The clothing company said it is a “fully vertical menswear label”.
The new label stands for “modern casualwear and positions itself in the modern mainstream segment with a high-quality look, modern design standards and a convincing price-performance ratio”. The focus is on knitwear, shirts, shirts and trousers.
The first delivery is scheduled for the FW26 collection in August. When it comes to timing, Zero Men relies on twelve collections per year.
Sales manager comes from Calvin Klein
Stefan Siegel will be responsible for the wholesale of the new brand as sales manager. He comes from Calvin Klein, where he said he was active as Key Account Manager Calvin Klein Menswear on the career network Linkedin in Germany. Further stops included the trousers specialist Hiltl, the True Standard brand and the clothing supplier Marc O’Polo.