With the Summer 2023 season, the casual luxury wear brand BETTER RICH is expanding into a more attractive complete collection with the expansion of existing and the introduction of completely new product groups.
The summer 2023 collection from BETTER RICH presents dressed looks. Oversize is still an issue, also in the blazer sector. Sweat qualities are soft and flowing. In general, the focus is also on flowing mixed qualities in the T-shirt area with viscose and modal.
As new styles, BETTER RICH is showing blazers, wide, flowing pants, knit T-shirts and light summer jackets for the first time.
In addition, knitted dresses and dresses in general, both long and flowing as well as short and oversize, are being expanded. The summery mood is conveyed by large floral prints, eyelet embroidery and stripes.
Pieces in Cold Dye, the special dyeing process for a washed-out colourway and hallmark of BETTER RICH, remains important.
When it comes to qualities, linen continues to play a major role, including in the knitwear sector. Wide, flowing sweat fabrics and flowing fabrics for dresses create a summery lightness. There are also looks in satin as well as modal and viscose blends.
There will be a knitwear group made from 100% organic cotton and a blazer made from 76% organic cotton, 19% algae fibers and 5% elastane.
The color palette ranges from delicate cream and beige tones such as Cocomilk and Caramel to delicate faded rose to bright pink and from light husky blue to navy. Gray and khaki tones such as dove gray and forest green complete the look together with classy black.
About BETTER RICH
BETTER RICH originated in New York, more precisely in the Meetpacking District – around Gansevoort Street.
Like no other metropolis, New York stands for freedom, informality and a place where “being different” has a positive attitude. Exactly this spirit is reflected in the BETTER RICH collections to this day: casual, high-quality and yet with the necessary understatement, the label stands more than ever for casual and authentic styles for all age groups and genders. Sporty elegance, comfortable nonchalance, cool chic. Elementary basics in high-quality sweat and knitwear from hoody and sweater to jogging pants, as well as sporty dresses, blouses and tops can be combined endlessly individually and with each other. The result is a holistic collection of everyday athleisure wear that meets the current zeitgeist like no other thanks to its stringent, fashionable orientation. Can be used from home to office as an unbeatable all-rounder.