The Danish clothing group Bestseller A/S brings a new store concept to Germany. In August, a joint shop of the Jack & Jones and JJXX brands will open at the main guard in Frankfurt am Main, the company announced on Thursday. The multi-fire format celebrated its international premiere in London last year.
For JJXX, the women’s fashion label of the Menswear brand Jack & Jones, launched in 2021, the planned opening in Frankfurt is a special milestone. After all, it is the first store of the brand in Germany.
This step marks “the beginning of the Germany-wide expansion of JJXX”, explained the company and gave an outlook on the other plans: “With further store launches and a strong focus on innovation and community building, the brand wants to shape the German fashion market sustainably,” says a message.