In contrast to the previous year, chip designer NVIDIA did not show the highest increase in value in the NASDAQ 100 in 2024. Instead, AppLovin Corporation secured the crown. But who actually is this relatively unknown company?
• AppLovin performed better than NVIDIA in 2024
• On the NASDAQ 100 since November 2024
• AI is considered an important success factor
In addition to the US Federal Reserve’s monetary policy easing, which makes future profits more valuable from today’s perspective, technology stocks were once again boosted by the artificial intelligence (AI) megatrend in 2024. But while AI high-flyer NVIDIA posted the strongest price increase in the NASDAQ 100 in 2023, the little-known company AppLovin secured the top position in 2024. The NVIDIA share climbed by 171 percent, but the AppLovin paper even rose by an incredible 713 percent.
Index newbie
AppLovin is a technology company based in Palo Alto, California, founded in 2012 by Adam Foroughi, Andrew Karam and John Krystynak. In 2014, it exited stealth mode after $4 million in investments from venture capitalists and acquired German mobile advertising network Moboqo that same year.
On April 15, 2021, AppLovin made its debut on the New York technology exchange NASDAQ. Thanks to its excellent price performance, the share was then included in the NASDAQ 100 index on November 18, 2024.
AppLovin relies on AI
The US company, which owns several of its own game studios, operates in the two segments of software platform and apps. It helps developers create, market and ultimately monetize apps and mobile games. AI-supported advertising technology is an important success factor.
The software platform mainly consists of four key solutions: AppDiscovery, MAX, Adjust and Wurl. AppDiscovery uses AI to match advertiser demand with publisher supply. MAX is a monetization solution that runs real-time auctions. Adjust is also a marketing platform for measurement and analysis. Finally, Wurl is a platform for Connected TV (CTV) that offers advertising and publishing solutions and distributes streaming videos for content companies.
The hype topic of AI therefore also plays an important role for AppLovin and contributed significantly to the share price jump and its inclusion in the NASDAQ 100.
Editorial team finanzen.net
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