Spanish fashion group Inditex has confirmed that Bershka will open its first brick-and-mortar stores in the US in 2026. This is an important step in the group’s long-term expansion strategy in the US market.
With this move, Bershka becomes Inditex’s third brand with a brick-and-mortar presence in the US, after Zara and Massimo Dutti. According to Inditex Chief Executive Officer (CEO) Óscar García Maceiras, Bershka will open two stores, both in Miami. The brand is building on what the group describes as “outstanding online performance” in the country.
“As we have mentioned several times, the United States is a very important market for us. We continue to see opportunities there to implement our strategy in selected markets,” García Maceiras said during a conference call with analysts. Despite strong results, Inditex still has a “low market share” in the US. Future growth is therefore “in our own hands and does not depend on market developments”.
Bershka’s expansion is part of a broader investment program in the US. Inditex has already opened flagship locations in 2025, such as Zara at The Grove in Los Angeles and a new branch in Las Vegas. The group also expanded into its 26th state with a branch in Charlotte, North Carolina, and reopened its renovated branch on Newbury Street in Boston.
The group is planning further major projects for 2026. These include a Zara flagship store in Union Square in San Francisco and the renovation of the Fifth Avenue location in New York.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]